Ditto is Visual Search for Social
Social media is increasingly visual. But brands can’t listen to photos. Ditto developed proprietary computer vision technology to enable marketers to discover the brands that appear inside the daily torrent of photos people share on public social media (Twitter, Tumblr, Instagram and more).
Use Ditto to detect real-time insights about people and their product usage via the rich context of “in the wild” user-generated photos.
Use Ditto to monitor visual impressions and engagement. Measure your campaign’s effectiveness versus that of your competition. Act on emerging trends. Quantify earned impressions or integrate photo analytics with other data.
Use Ditto to directly engage with those who post photos of your brand. Identify the most influential advocates. Find the best user-generated photos containing your brand and seek permission to use them in galleries and marketing campaigns.
Only a small minority of people who post photos containing a brand, follow that same brand. Use Ditto to acquire the list of people who shared a photo with your brand and then build a targeted ad-campaign to engage previously unseen brand ambassadors or those of your competitors’.
As CEO of the Interactive Factory (acquired by RDW Group), David worked with a brilliant team of designers and programmers to develop museum exhibits and interactive toys, including the award-winning LEGO Mindstorms Robotics Invention System. Along with Ditto co-founder Neil, David invented on-line photo sharing selling Opholio and its seminal patents to FlashPoint.
Under his leadership at Ambient Devices, David launched a product line of wireless glanceable displays which pioneered a new category of consumer electronics. David’s insight on the behavioral impact of his flagship, the Ambient Orb, sparked a re-imagination of the medication taking experience long before the quantified self became a meme. To capitalize on this opportunity, David founded Vitality (along with Ditto co-founder Josh) which solved the multi-billion dollar adherence problem for pharmaceutical giants such as Bayer and Novartis. The iconic GlowCap is the category-defining smart medication packaging in healthcare.
A visiting scientist at the MIT Media Lab, and author of the upcoming book Enchanted Objects, David is in demand for his inspiring presentations at conferences like TEDx, South by Southwest, The Institute for the Future, and Fortune 500 corporations.
After receiving his bachelor’s degrees in physics and fine art from St. Olaf College, David earned a master’s at Harvard.
At Ditto, David’s dream is to make photos automatically link to products and experiences. Photo taken of products link to Amazon, shoes link to Zappos, People to LinkedIN, Bikes to Ebay, movie posters to Fandango, food to Opentable reservations, beaches to Expedia deals.
Known as an out-of-the-box thinker, Josh earned a bachelor’s and master’s degree from MIT where he studied computer vision at the Media Laboratory. He has a film credit for his special effects work on the Dreamworks film ANTZ as well as numerous patents and publications to his name.
Josh enjoys sharing photos of mouth-watering food but Ditto detected his interest for the great outdoors via brands like North Face, Columbia and Pongo.
Neil earned an MBA from MIT’s Sloan School of Management. He holds a S.B. in electrical engineering and computer science from MIT and studied at the MIT Artificial Intelligence Lab.
The Path to Purchase Institute named Mary in “Who’s Who Among Shopper Marketing Agencies” and she is also one of San Francisco’s “Top 25 Women Redefining Success” for her ability to blend work and family life. She is active nationally and locally in advancing Women’s Leadership via the Network of Executive Women.
Mary holds a Masters in Marketing Research from the University of Georgia Terry School of Business and a BS in public relations from the University of Florida. A vegetarian and avid trail runner, Ditto detected Mary enjoying an “Orange Kale Power” at Jamba Juice.
Tacita earned a B.S. in Computer Science from Wellesley College, which she later complimented with a B.F.A in Painting and Drawing from The School of the Art Institute of Chicago. She has been a guest speaker at several women in engineering events.
When she’s not evaluating user needs, technical architecture or market trends, she’s likely being tackled by her two children and 100lb lap dog.
After graduation, he was recruited by the hedge fund Warisan Capital to be quantitative financial engineering. Driven by his love of skiing, Mike subsequently moved to Laramie, Wyoming to complete a P.h.D. in Mathematics and Theoretical Computer Science. Mike wrote his dissertation under the advisement of professor Craig Douglas from Yale, discovering new results in combinatorics and integer sequence theory. During his graduate career he also received the Steven Lane Ashley Mathematics Scholarship and UW’s Outstanding Graduate Major Award. After moving to Boston to work in Stephen Wolfram’s Advanced Research Group, where he helped build software systems Wolfram|Alpha and Mathematica, applying advanced computational methods across the gamut of scientific fields.
Outside of work, Mike enjoys building iPhone apps, playing classical piano, and has recently taken up painting watercolor. Most days you can usually find him writing poetry or reading textbooks.
Before joining Ditto, Julia headed up operations at Vitality and worked closely with Josh and David to manufacture and distribute the GlowCap, a wirelessly connected medication adherence product that won the At&T Global Mobile Award in 2011.
Based in New York City, Julia loves the Met, is an avid supporter of the New York Public Library and is frequently trying new restaurants.
His early days in the SMB world at Citysearch and GrubHub have given him a keen understanding on the challenges that businesses face on a day to day basis to try and gain a foothold in an arena that is dominated by big bank accounts. Through this he has learned how to be nimble, creative, and willing to try unexpected methods to reach an audience.
As the web gets louder, the tables have turned, and it has become increasingly difficult for larger companies to reach their target audience. Phillip has been working with these clients to utilize those nimble and creative ideas to build partnerships and bring brands and customers closer together.
When the weather is warm Phillip competes in offshore sailboat racing regattas, and when there is snow on the ground you can find him skiing the mountains of Vermont.
His time spent working at Carbon Media gave him insight that brands need help defining their targeted audience and measuring brand exposure. Being from the Motor City himself, Peter wants to help companies like JEEP garner true consumer insights so they can engage with their most appropriate customer base.
When Peter isn’t working he enjoys photography, outdoor activities and helping organizations that are making a positive impact in our World.