Ditto is Visual Search for Social
Social media is increasingly visual. But brands can’t listen to photos. Proprietary image recognition from Ditto discovers and tags brands, scenes and objects in the daily torrent of photos people share on social media for customer insights and engagement.
Use Ditto to detect real-time insights about people and their product usage via the rich context of “in the wild” user-generated photos.
Use Ditto to monitor visual impressions and engagement. Measure your campaign’s effectiveness versus that of your competition. Act on emerging trends. Quantify earned impressions or integrate photo analytics with other data.
Use Ditto to directly engage with those who post photos of your brand. Identify the most influential advocates. Find the best user-generated photos containing your brand and seek permission to use them in galleries and marketing campaigns.
Only a small minority of people who post photos containing a brand, follow that same brand. Use Ditto to acquire the list of people who shared a photo with your brand and then build a targeted ad-campaign to engage previously unseen brand ambassadors or those of your competitors’.
As CEO of the Interactive Factory (acquired by RDW Group), David worked with a brilliant team of designers and programmers to develop museum exhibits and interactive toys, including the award-winning LEGO Mindstorms Robotics Invention System. Along with Ditto co-founder Neil, David invented on-line photo sharing selling Opholio and its seminal patents to FlashPoint.
Under his leadership at Ambient Devices, David launched a product line of wireless glanceable displays which pioneered a new category of consumer electronics. David’s insight on the behavioral impact of his flagship, the Ambient Orb, sparked a re-imagination of the medication taking experience long before the quantified self became a meme. To capitalize on this opportunity, David founded Vitality (along with Ditto co-founder Josh) which solved the multi-billion dollar adherence problem for pharmaceutical giants such as Bayer and Novartis. The iconic GlowCap is the category-defining smart medication packaging in healthcare.
A visiting scientist at the MIT Media Lab, and author of the upcoming book Enchanted Objects, David is in demand for his inspiring presentations at conferences like TEDx, South by Southwest, The Institute for the Future, and Fortune 500 corporations.
After receiving his bachelor’s degrees in physics and fine art from St. Olaf College, David earned a master’s at Harvard.
At Ditto, David’s dream is to make photos automatically link to products and experiences. Photo taken of products link to Amazon, shoes link to Zappos, People to LinkedIN, Bikes to Ebay, movie posters to Fandango, food to Opentable reservations, beaches to Expedia deals.
Known as an out-of-the-box thinker, Josh earned a bachelor’s and master’s degree from MIT where he studied computer vision at the Media Laboratory. He has a film credit for his special effects work on the Dreamworks film ANTZ as well as numerous patents and publications to his name.
Josh enjoys sharing photos of mouth-watering food but Ditto detected his interest for the great outdoors via brands like North Face, Columbia and Pongo.
Neil earned an MBA from MIT’s Sloan School of Management. He holds a S.B. in electrical engineering and computer science from MIT and studied at the MIT Artificial Intelligence Lab.
The Path to Purchase Institute named Mary in “Who’s Who Among Shopper Marketing Agencies” and she is also one of San Francisco’s “Top 25 Women Redefining Success” for her ability to blend work and family life. She is active nationally and locally in advancing Women’s Leadership via the Network of Executive Women.
Mary holds a Masters in Marketing Research from the University of Georgia Terry School of Business and a BS in public relations from the University of Florida. A vegetarian and avid trail runner, Ditto detected Mary enjoying an “Orange Kale Power” at Jamba Juice.
Tacita earned a B.S. in Computer Science from Wellesley College, which she later complimented with a B.F.A in Painting and Drawing from The School of the Art Institute of Chicago. She has been a guest speaker at several women in engineering events.
When she’s not evaluating user needs, technical architecture or market trends, she’s likely being tackled by her two children and 100lb lap dog.
After graduation, he was recruited by the hedge fund Warisan Capital to do quantitative financial engineering. Driven by his love of skiing, Mike subsequently moved to Laramie, Wyoming to complete a P.h.D. in Mathematics and Theoretical Computer Science. Mike wrote his dissertation under the advisement of professor Craig Douglas from Yale, discovering new results in combinatorics and integer sequence theory. During his graduate career he also received the Steven Lane Ashley Mathematics Scholarship and UW’s Outstanding Graduate Major Award. After moving to Boston to work in Stephen Wolfram’s Advanced Research Group, where he helped build software systems Wolfram|Alpha and Mathematica, applying advanced computational methods across the gamut of scientific fields.
Outside of work, Mike enjoys building iPhone apps, playing classical piano, and has recently taken up painting watercolor. Most days you can usually find him writing poetry or reading textbooks.
Before joining Ditto, Julia headed up operations at Vitality and worked closely with Josh and David to manufacture and distribute the GlowCap, a wirelessly connected medication adherence product that won the At&T Global Mobile Award in 2011.
Based in New York City, Julia loves the Met, is an avid supporter of the New York Public Library and is frequently trying new restaurants.
As marketing manager, Ben is focused on developing stories that showcase the power of Ditto and the visual web. From leading content strategy to testing and integrating new marketing tools, Ben’s goal is to keep Ditto top of mind in discussion about “what’s next in social.” Ben is especially interested in digital media and how social awareness and strategy influence growth and awareness at startups.
Prior to Ditto, Ben spent three years at SHIFT Communications. Primarily working for marketing and Adtech companies, Ben secured coverage for clients in dozens of publications including: Mashable, Wall Street Journal, Fast Company, TechCrunch, Adweek and more.
Outside of work, Ben is an avid Patriots fan, beer fan and when the weather turns nice can be found at the Arnold Arboretum. Ben received a B.A in History from Denison University.
His early days in the SMB world at Citysearch and GrubHub have given him a keen understanding on the challenges that businesses face on a day to day basis to try and gain a foothold in an arena that is dominated by big bank accounts. Through this he has learned how to be nimble, creative, and willing to try unexpected methods to reach an audience.
As the web gets louder, the tables have turned, and it has become increasingly difficult for larger companies to reach their target audience. Phillip has been working with these clients to utilize those nimble and creative ideas to build partnerships and bring brands and customers closer together.
When the weather is warm Phillip competes in offshore sailboat racing regattas, and when there is snow on the ground you can find him skiing the mountains of Vermont.
His time spent working at Carbon Media gave him insight that brands need help defining their targeted audience and measuring brand exposure. Being from the Motor City himself, Peter wants to help companies like JEEP garner true consumer insights so they can engage with their most appropriate customer base.
When Peter isn’t working he enjoys photography, outdoor activities and helping organizations that are making a positive impact in our World.
As a salesperson, Fang’s top priority is always the customer. Building & fostering relationships is the name of the game.
After Boston University, Fang worked for two years as a Sales Leadership Associate at Coca-Cola. But he had always known that startups were his passion. While figuring out his next steps after Coke, Fang became a volleyball coach, certified ESL teacher and Uber driver. Prior to joining Ditto, he spent 3 months in Berlin intensively learning German and networking with fellow entrepreneurs as a Marketing Associate at the Startup Institute.
Fang loves volleyball, and throughout the summer plays a streetball version of the sport called 9-Man. Otherwise, you can find him brushing up on his German and eating out with friends.
Roman operates at the crossroads of finance, technology, business development, and entrepreneurship. Roman is an 11 year veteran of the Boston business scene and has worked on product strategy, investment communications, institutional sales and investment research for Fidelity Investments and CLSA Americas. While working for world-class finance institutions, Roman was able to hone his business skills while staying connected to the local startup scene.
Tired of wearing a suit and tie to work, Roman enrolled in the Boston Startup Institute’s RampUp program and left the corporate world behind. He completed the Technical Marketing program in 2015 and acts as an advisor to several local and overseas startups, guiding product strategy and business development efforts.
In his (limited) free-time, Roman enjoys playing squash, skiing and exploring new restaurants. Roman is also an avid traveler with Iceland, Spain and Venezuela being his favorite destinations.
Mr. Barnett is a general management and entrepreneurship expert. He has also created several other operating companies that are complementary to the broader mission of consumer and shopper marketing in the marketplace. He is the primary owner and driver at Mercury Fulfillment Systems. Mr. Barnett also owns and runs three digital companies; Prize Logic, eMarketing, and Collective Bias. He also co-created Triad Retail Media, which was sold to an investment banking team in 2009.
He has been Member of the Advisory Board at Blue Calypso, Inc., since November 2011. Mr. Barnett serves as Member of the Advisory Board at Griffon Ventures. He serves on several industry boards and has been a guest speaker at many universities and advertising/promotion industry events, such as the PMAA (Promotion Marketing Association of America) and the ANA (Association of National Advertisers). Mr. Barnett has also been part of a group that started an academic major in Shopper Marketing at the University of Tennessee for both graduate and undergraduate programs.
Battelle is also the Chairman of sovrn Holdings, an at-scale programmatic publishing business based in Boulder, CO. Sovrn was spun out of Federated Media, a company Battelle founded in 2005, and sold to LIN Media in 2013.
Battelle is an active investor in roughly 25 NewCos, and besides founding the Web 2 Summit with Tim O’Reilly, was the founder of The Industry Standard and a co-founding editor of Wired. He held a chair as a visiting professor at the Graduate School of Journalism at UC Berkeley, and sits on the board ofAcxiom, a public data and marketing services company.
Dr. Christakis’s current research is focused on the relationship between social networks and health. People are inter-connected, and so their health is inter-connected. This research engages two types of phenomena: the social, mathematical, and biological rules governing how social networks form (“connection”), and the biological and social implications of how they operate to influence thoughts, feelings, and behaviors (“contagion”).
His research involves the application of network science and mathematical models to understand the dynamics of health in longitudinally evolving networks. To the extent that health behaviors such as smoking, drinking, or unhealthy eating spread within networks in intelligible ways, there are substantial implications for our understanding of health behavior and health policy. This body of work has also engaged the spread of obesity and of emotional states such as happiness,depression, and loneliness. Other recent work has involved experiments examining the network spread of altruism, here and here. Most recently, he has become interested in the genetics and evolutionary biology of social network structure here,here, and here. His book on the way social networks affect our lives, Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives is available here. This book has been translated into nearly 20 foreign languages, and it has been widely reviewed. His main collaborator in this research is James Fowler.
Current work in the lab is focused on exploring fundamental properties of human social networks. Some work involves the use of large-scale, online experiments (related papers here and here). Other work examines the biological determinants and consequences of social network interactions, with a particular emphasis on the genetic origins and implications of human network interactions. Other ongoing investigations in the lab consider the biodemographic determinants of longevity and the genetic bases for human behaviors.
Dr. Christakis’s research has implications for diverse behavioral interventions, and for clinical and policy maneuvers to prevent and treat illness.
Dr. Christakis received his BS degree from Yale University, his MD from Harvard Medical School, his MPH from the Harvard School of Public Health, and his PhD from the University of Pennsylvania. He has served on many editorial boards and review committees both in the United States and abroad. Over the past several years, he has given invited talks in Australia, Canada, China, France, Germany, Greece, Italy, Ireland, Portugal, South Africa, South Korea, Spain, Sweden, Switzerland, and the United Kingdom. He has taught quantitative research design, social epidemiology, medical sociology (including Sociology 190 at Harvard College), and palliative medicine.
He was elected to the Institute of Medicine of the National Academy of Sciences in 2006, and was made a Fellow of the American Association for the Advancement of Science in 2010. In 2009, Christakis was named by Time magazine to their annual list of the 100 most influential people in the world. In 2009 and in 2010, he was listed by Foreign Policy magazine in their annual list of Top 100 Global Thinkers.
To learn more about Dr. Christakis, visit his etcetera page.
Scott is an entrepreneur, business builder and advisor with a successful track record, as a founding management team member, at four successful startups with a focus on go-to-market execution and operating excellence. He is a recognized leader and digital advocate with deep experience in marketing, advertising, big data, analytics and consumer research.
Most recently, Scott was chief executive of Millward Brown Digital (aka, Compete) building the team from a startup to a $100+ Million profitable company and a recognized leader/brand in the digital marketing space as both a private company and through the successful integration within WPP, the world’s largest marketing services organization.
Scott received his BS in Marketing and Entrepreneurial Management from the Wharton School of Business at the University of Pennsylvania. While at Penn, he was a varsity athlete and an All Ivy honoree. Scott is also a graduate of Phillips Exeter Academy.
Brad joined Big Communications (headquartered in Ferndale, MI) in 2004 as Chief Operating Officer when the company had 5 employees and less than $1M in revenue. He oversaw the growth of the company to 125 employees and $30M+ in revenue when it was acquired in 2008 by Meredith Corporation (NYSE: MDP). After the acquisition, Brad took on the Chief Executive Officer role where he led all aspects of the company’s business, including strategic planning, finance, business development, legal and operations. Brad left the company in December 2012 to pursue new entrepreneurial ventures.
Brad is a graduate of Ithaca College and Southwestern University School of Law. He is a member of the California and District of Columbia Bars. Brad is on the advisory boards of Ditto Labs, Inc., Huron River Ventures, First Sense Medical, LLC, and VitaPerk LLC. He is also a board member and on the Executive Committee of ORT Michigan, a global charity focused on education.
Brad was honored with the Ernst & Young Entrepreneur Of The Year Award for Michigan & Northwest Ohio in 2012.
Antonio Torralba received the degree in telecommunications engineering from Telecom BCN, Spain, in 1994 and the Ph.D. degree in signal, image, and speech processing from the Institut National Polytechnique de Grenoble, France, in 2000. From 2000 to 2005, he spent postdoctoral training at the Brain and Cognitive Science Department and the Computer Science and Artificial Intelligence Laboratory, MIT. He is now a Professor of Electrical Engineering and Computer Science at the Massachusetts Institute of Technology (MIT). Prof. Torralba is an Associate Editor of the International Journal in Computer Vision, and program chair for the Computer Vision and Pattern Recognition conference in 2015. He received the 2008 National Science Foundation (NSF) Career award, the best student paper award at the IEEE Conference on Computer Vision and Pattern Recognition (CVPR) in 2009, and the 2010 J. K. Aggarwal Prize from the International Association for Pattern Recognition (IAPR).
Watch how brand-marketers use visual search to find insights in social media photos.