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New Object and Scene Recognition Enables Marketers to Further Organize and Act on Social Photos

Soon, Ditto will roll out thousands of object and scene classifiers that will enable clients to detect and organize what appears in every photo. Similar to the technology used by consumers of Google’s Photos app and Yahoo’s Flickr Magic View, Ditto can automatically identify and tag key elements in the hundreds of millions of public…

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The Ditto Visual Brand Power Index™ introduced four new categories—Chips, Beer, American Banks and Major League Baseball—in the Q2 update. During the April – June time period MLB sponsor brands Budweiser, Bank of America and Wells Fargo rose to the top of the beer and banking categories, demonstrating the value of sports sponsorships.  A closer look…

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4th of July Brand Results

USA Victory at Women’s World Cup Tops Twitter Photos During 4th of July

  Not only did the US Women win the World Cup Championship, but the US National Soccer team logo appeared more often than any other brand in photos shared on Twitter from North America between June 28-July 5, 2015.  The US National Soccer logo eclipsed the always dominant Starbucks and put to rest any questions about…

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“Photosharing is Like Breathing”: A Presentation at the O’Reilly SOLID Conference

Last week, MIT researcher and Ditto’s CEO David Rose took to the stage at the O’Reilly SOLID Conference – an annual meeting where technology’s innovators share their newest ideas. In this engaging keynote David explains how the rise of inexpensive cameras fundamentally changes the way people communicate. And what happens when computer vision is able…

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Clustering data

Birds of A Feather: Flock to the Same Food, Drink and Clothing Brands

One of the outputs in the Ditto photo analytics platform is the Brand Affinities Tab.  Among the people who post photos that include your brand, which other brands appear in their social photo streams?  Using clustering analysis, what can we learn about brands connections to other brands via appearances in the same users photos? How…

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Ditto and Tracx

Presentation from Social Shake-Up Conference

Today at Social Shake-Up Conference in Atlanta, we teamed up with one of our awesome partners, Tracx, to deliver a presentation about how social photos compliment traditional text listening. In this presentation, we outline our partnership with Tracx, and highlight real-life examples of one-of-a-kind insights found via social photos. Please download and share the presentation. And contact us if…

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Where to Meet Ditto in June

Mick Jagger isn’t the only one hitting the road this summer. Ditto will be at several industry conferences in June. We’re talking with other industry leaders, presenting with some of our partners and meeting with people like you. Below is the list of conferences. If you’re there, we’d love to show you some social photos discovered…

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Ditto Memorial Day Chart

Caffeine Drinks Top Beer In Memorial Day Photos

The most popular brands in photos during the “kick off to summer” weekend were iced drinks from Starbucks and Red Bull. The results appear contrary to the traditional brand associations with Memorial Day like hot dogs and baseball. Maybe these results demonstrate a response to long nights partying after a tough winter. Or maybe it…

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Cinco demayo chart

Corona Crowned Most Photogenic This Cinco de Mayo

Cinco de Mayo (which commemorates the Mexican victory over the French at the Battle of Puebla in 1862) is best known as a day to enjoy Mexican beer, food and margaritas.  Supermarkets built displays of tequila, beer, chips and avocados while bars and restaurants promoted themed celebrations – this year in conjunction with “Taco Tuesday.” Corona…

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The crowds are gone but the photos from #Coachella2015 remain. As the Wall Street Journal reported, brands like H&M, Heineken, and Vita Coco made major investments to sponsor the popular indie music festival, which took place at the Empire Polo Club in Southern California the weekends of April 10-12 and 17-19. Did their investments leave…

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