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Combining Eyes and Ears – “Listening” to Photos in Addition to Text

This December for the BDI Visual Content Marketing Summit, Mary Tarczynski, CMO of Ditto Labs, and Aaron Hayes-Roth, VP of Strategic Alliances at Brandwatch, analyzed the text and photo mentions for six popular liquor brands during the Thanksgiving weekend. After extensive visual and text analysis of each brand’s social presence, the pair discovered a number…

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Kit Kat or Snickers? Which appeared most in Halloween photos?

Consumers continue to document their lives by posting photos to social media. Luckily for marketers, many of those photos contain brands allowing a new type of insight into the mind of the consumer. Halloween 2014 was no exception. We looked at the five best selling chocolate brands – Reese’s, M&Ms, Snickers, Hershey’s and Kit Kat,…

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World Cup and Fourth of July Celebrations Fueled Unprecedented Photo Sharing of US Flags

The unprecedented US passion for World Cup fueled patriotic sharing of the American flag across social media starting in mid June. This behavior continued well on into Fourth of July and outshone traditional memes associated with the US flag.  Ditto is the only company who can measure this behavior as we specialize in finding patterns such…

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Bud Light Wins in Social Photos Over Memorial Day

Everyone loves Hello Kitty

Photo-Analytics Leader Ditto Labs Secures More than $2 Million in New Funding

Emerging Brand Identification Platform Continues to Make its Mark; Closes Second Round of Funding from Impressive Roster of Investors BOSTON, May 14, 2014 – Ditto Labs – the pioneer in photo-analytics announces an additional investment of $2.2 million from Cue Ball Capital, Stage 1 Ventures, and leaders in media, technology and advertising. Ditto is the…

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Twitter & Dropbox Upgrade for the Photo Future

The latest upgrades from Dropbox and Twitter show that photos are a driving force in the future of marketing. Dropbox introduced Carousel—an app that allows users to view and organize their photos chronologically in the location they were taken. Additionally, Twitter launched “a whole new you”—its new interface that heavily incorporates user photos into their profiles with a customized…

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Ditto Wins AdTech Spotlight Challenge

Ditto won the Kraft Mac and Cheese Startup Spotlight Challenge at Ad Tech 2014 on March 26 in San Francisco. 100 companies competed for four finalist positions and the chance at an exclusive client engagement. Brand judges were looking for unique products that had potential for long-term industry disruption. Ditto’s proprietary technology scans public photos…

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Emerging from the fog of SXSW

Through the fog of SXSW parties, complementary bourbon and Texas BBQ, an important theme stood out from my time in Austin—the visual revolution has arrived. The emerging blind-spot for social listening tools: Many of the best parties were hosted by text analytics all-stars like Hootsuite and Sprinklr, who had just acquired The Dachis Group. Overlooking…

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How Sharing Photos Across Social Media Won the Super Bowl (maybe)

When two outstanding teams face off, such as the Broncos and Seahawks at this year’s Super Bowl, theories abound as to why one team emerges victorious. If you’re looking for the hard science, we recommend you turn to Freakonomics author Stephen Dubner, who examined home-field advantage and deduced refs are unwittingly influenced by the local…

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