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Clustering data

Birds of A Feather: Flock to the Same Food, Drink and Clothing Brands

One of the outputs in the Ditto photo analytics platform is the Brand Affinities Tab.  Among the people who post photos that include your brand, which other brands appear in their social photo streams?  Using clustering analysis, what can we learn about brands connections to other brands via appearances in the same users photos? How…

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Ditto and Tracx

Presentation from Social Shake-Up Conference

Today at Social Shake-Up Conference in Atlanta, we teamed up with one of our awesome partners, Tracx, to deliver a presentation about how social photos compliment traditional text listening. In this presentation, we outline our partnership with Tracx, and highlight real-life examples of one-of-a-kind insights found via social photos. Please download and share the presentation. And contact us if…

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Screenshot at Jun 02 10-10-49

Where to Meet Ditto in June

Mick Jagger isn’t the only one hitting the road this summer. Ditto will be at several industry conferences in June. We’re talking with other industry leaders, presenting with some of our partners and meeting with people like you. Below is the list of conferences. If you’re there, we’d love to show you some social photos discovered…

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Ditto Memorial Day Chart

Caffeine Drinks Top Beer In Memorial Day Photos

The most popular brands in photos during the “kick off to summer” weekend were iced drinks from Starbucks and Red Bull. The results appear contrary to the traditional brand associations with Memorial Day like hot dogs and baseball. Maybe these results demonstrate a response to long nights partying after a tough winter. Or maybe it…

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Cinco demayo chart

Corona Crowned Most Photogenic This Cinco de Mayo

Cinco de Mayo (which commemorates the Mexican victory over the French at the Battle of Puebla in 1862) is best known as a day to enjoy Mexican beer, food and margaritas.  Supermarkets built displays of tequila, beer, chips and avocados while bars and restaurants promoted themed celebrations – this year in conjunction with “Taco Tuesday.” Corona…

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coachella

Fan Photos Show Sponsorships Don’t Necessarily Equal Use at Coachella

The crowds are gone but the photos from #Coachella2015 remain. As the Wall Street Journal reported, brands like H&M, Heineken, and Vita Coco made major investments to sponsor the popular indie music festival, which took place at the Empire Polo Club in Southern California the weekends of April 10-12 and 17-19. Did their investments leave…

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Visual Brand Power

Chevy, Lucky Charms & MasterCard lead their categories in Q1 Visual BrandPower Rankings

Visual BrandPower™ is Ditto’s proprietary proprietary brand health index, released on a quarterly basis, which has been featured in the likes of Fast Company.  We calculate by dividing a brand’s photo share (in Twitter) by its market share to determine if a brand is over or under developed in social photos. Brands with a score…

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ebook_cover_short

E-Book: How Brands Steal The Spotlight During Events

Do you ever wonder how some brands manage to consistently steal the spotlight during major events, while most others don’t even make noise? While it may seem like certain brands have the Midas touch, the truth is they’re probably following a few fundamental formulas for successful “newsjacking.” We’ve compiled a list of tried-and-true methods for…

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webinar cover

Tracx|Ditto webinar: Consumers are talking about your brand with photos. Are you listening? from Ben Foley on Vimeo.

Ditto|Tracx Webinar (video)

We teamed up with our newest API partner, Tracx to talk about why “social photo listening” is vital for brands. This fifty minute webinar with our CMO and Tracx’s head of product, breaks down why text and photo listening are the perfect pair for getting a complete understanding of what’s happening with brands on social media.

st. patricks day brands

Guinness is Most Popular Brand in Photos this St. Patrick’s Day

Turns out nothing says St. Patrick’s Day like our favorite Irish libations, Guinness, Jameson and Bailey’s.  Guinness made the most appearances in Twitter photos this holiday with over three times the incidence of runner up Jameson.  Cats and dogs joined in on the fun and the Lucky Charm’s leprechaun dominated the breakfast table. Fans also…

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